You can target a certain age group
Snapchat can help a business target a certain age group since most of its users are teens and adolescents. Why teens like Snapchat.
You can target a certain gender
Snapchat is mainly popular among women, which can help a business target them. See Why women like Snapchat.
You can offer behind the scene previews
Snapchat allows a business to show its audience what happens behind the scenes and create a bond based on transparency with the audience.
You can send direct messages to your followers
Snapchat allows users to send direct messages to their followers, which creates a personal kind of engagement that can help a business grow.
It will enhance the image of your business
Snapchat is considered a cool social media platform. Therefore, when a business incorporates it in its marketing, it will be considered cool as well. (See Why do people like Snapchat?)
You can partner with influencers
A business can use Snapchat to allow a famous figure or influencer to take over their account for a day so it draws more audience to it.
It adds a sense of humor
Snapchat’s filters would allow a business to add a sense of humor to their marketing campaigns, which would attract more fans.
Sponsored geofilters can bring more followers
Geofilters are filters that are introduced in certain areas. Once users of the app find these geofilters, they can use it to promote your business if the filter belongs to you. (See Why did Instagram copy Snapchat?)
Sponsored filters are useful
Sponsored filters can also promote your business when it appears to users of the app.
Snap ads can be used
Snapchat rolled out a new advertising feature, ‘Snap Ads’, that can benefit any business if they’re willing to spend some money on it.
It’s great for displaying teasers
Snapchat’s self-destructive feature is great for businesses who want to show their fans a teaser of a certain product, for example.
It can be used to offer giveaways and coupons
Snapchat is known for being used by businesses to offer special giveaways and gifts if their users interact with them in a certain way.
Why Snapchat is good for business?
What are the Benefits of Snapchat for Business? Why Snapchat is good for business?