What is Bandwagon Propaganda Advertisement?

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The world, as you know, comprises several factors which help to make it much more suitable for the growing population. This growing economic world, in today’s time, has taken a huge dominating step with the help of the market and media. If you wonder how the market and media influence the economy? Well, the answer is an advertisement. There are several methodologies for advertising or pursuing people. One of the advertising techniques is the bandwagon propaganda advertisement. So, what is a bandwagon propaganda advertisement? Or, how do advertisers use the bandwagon technique? Read the article to learn about the bandwagon propaganda advertisement and other facts related to it.

1. What are the 5 Advertising Techniques?

There are various ways of advertising a brand or a product. It is the technique and practice of bringing products and services to the public notice in order to persuade the people to react to the advertisement that would result in purchasing or not purchasing the product or service. Even though there are different advertising techniques, every advertisement involves two goals which are to influence the consumer and to make them customers or leads of a brand or product. There are various advertising techniques, out of which 5 are commonly used. These are as follows:

  • Paid Search Advertising
  • Bandwagon Advertising
  • Social Media Advertising
  • Print Advertising
  • Broadcast Advertising

2. What is Bandwagon Advertising?

You might wonder or feel the way to join in several events or trends whenever you see several people around the world or your own friends doing it, as it gives you a feeling of belonging. Even though this looks abstract, thanks to social media and bandwagon advertisements for helping you out. You usually want to be included in those events as those are the things you usually crave for. Bandwagon advertising is a technique that leads us to the way to participate and execute in these events.

Basically, bandwagon propaganda advertisement is a type of propaganda that uses persuasion to convince people to buy a product or service in order to avoid being left out. (See What are Horizontal Cooperative Advertising Examples?)

3. What is an Example of Bandwagon Advertising?

If everyone is adopting a trend or a certain product or brand, it is likely that people would try that same trend or product. This is what bandwagon advertising is and targets. One of the most prominent examples of bandwagon advertising is the McDonald’s sign. People know that there is a huge customer base who are satisfied with McDonald’s products. This leads the other people who haven’t tried McDonald’s yet to try out the product as well. This marketing strategy increases the sale and the brand name all around the globe. Other similar examples of bandwagon advertising are Coca Cola, Diet Trend, Elections, and much more. 

4. What is Bandwagon Propaganda Advertisement?

A bandwagon propaganda advertisement is one such form of propaganda where the main motif is to persuade or convince people to purchase a product or service in order to prevent the state of feeling left out or what Gen Z calls- FOMO (fear of missing out). Check out How do You decide What to Produce?

5. How do Advertisers Use Bandwagon Technique?

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There are several ways of bandwagon techniques that advertisers use in order to make a sale of the product or service. These are as follows: 

  • Desirability: Desirability is that type of strategy where you place your product as the one used by a certain type of person, that everybody wants to become like. These types of people are beautiful, wealthy, happy, healthy, and usually respected. Everybody dreams to be like this person. Advertisers use these elements to target a large number of populations. For example, if an advertisement banner of a handsome person using a wristwatch is created, people tend to purchase that product, or if there is a pair of headphones on a CEO’s desk, people tend to follow and become like those personalities and hence purchase those things such as that headphone.
  • Embarrassment: This is the opposite of Desirability. In spite of focusing on what good the product or service would do to the consumer; this tactic focuses on what bad would happen if a consumer doesn’t purchase that product.
  • Transformation: This is a combination of both desirability and embarrassment techniques. This advertisement technique refers to what would happen if a person does not purchase the product. Now this tactic would change his mind and lead him to try it out. This can be understood with the help of an example. The advertisement for the Snickers chocolate bar is a prominent example of the Transformation technique. In this commercial, a man is shown acting like a snobby woman simply because he is hungry and has lost his mind. The message of this advertisement is that if you don’t buy Snickers, you might lose your mind, become insane, and feel out of place. This form of hilarious advertising targets the most vulnerable areas.

6. What is the Best Example of Propaganda?

The best example of propaganda is when advertisers write and distribute pamphlets among people. Now if you wonder what is a pamphlet, it is a book without a hardcover. Pamphlets are freely distributed by the brands to the people to let the people know about the brand and its various products. A pamphlet consists of all the characteristics of a brand which includes what the brand intends to do with its product, its various products and services, contact information, and various other things. Read What are Central Route to Persuasion Ads Examples?

7. How does Bandwagon Effect Work?

The bandwagon effect works primarily by focusing on a psychological phenomenon. People usually tend to adopt or purchase those products or services when they see a major population or other people purchasing the same element. People tend to adopt these products or services by seeing other people without regarding their own beliefs.

This could be understood well with the help of an example. McDonald’s products are well adopted and purchased by several people, which makes other people purchase their products. This leads to an increase in the sales of McDonald’s. This effect of getting influenced by other people to try a product out is known as the Bandwagon effect. And this type of advertisement technique is known as Bandwagon Propaganda Advertisement. (See What are Transfer Propaganda Examples Ads?)

8. Why is Bandwagon Advertising Effective?

Bandwagon advertising is effective since it is based on manipulation through a psychological phenomenon. This phenomenon states that if a majority of people follow a trend or consume a product, it is likely that other people will also indulge themselves in consuming or purchasing the same product regardless of their taste or belief. 

9. What is the Meaning of Glittering Generalities Propaganda?

Glittering generality propaganda is a technique used by advertisers in order to connect to the target audience of a brand to make a sale. The glittering generality propaganda involves speaking the beliefs of the audience related to the brand and its product or services. This propaganda involves slogans or catchy phrases used by several brands. For example, L’Oreal Makeup uses the catchphrase Because I’m Worth it. (See Is it Ethical to Target Uninformed Consumers?)

10. What are Examples of Glittering Generality?

There are several examples of glittering generality propaganda, which are as follows: 

  • L’Oreal Make Up: Because I’m Worth It
  • Ford Motor Company’s Trucks: Build Ford Tough
  • Subway Sandwiches: Eat Fresh
  • Chevrolet Cars: Find New Roads

We may conclude with the fact that among several advertisement techniques, the bandwagon technique is perhaps the most common technique used by advertisers. The pro of this technique is that it influences a mass population and drives a huge customer base in the business. So, this is a great advertising technique used by big brands. 

About the author
Alex Williams is a PhD student in urban studies and planning. He is broadly interested in the historical geographies of capital, the geopolitical economy of urbanization, environmental and imperial history, critical urban theory, and spatial dialectics.

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