What are Horizontal Cooperative Advertising Examples?

What are 5 Examples of Marketing? What are Some Examples of Cooperative? What is a Horizontal Cooperative? Which is the Best Example of Direct Vendor Advertising?

Marketing and advertising are now dominating the entire modern economic world which is changing ceaselessly. It has undergone substantial changes and is still in the process of changing. Moreover, it is extremely important to survive under these changes, both through strategies and financially. In this article, you are about to learn further more about cooperative advertisements, and their types, including examples of cooperative and more specifically horizontal cooperative advertising examples. We will make sure to focus on making the concepts clear with various horizontal cooperative advertising examples, along with an example of direct vendor advertising, and much more.

1. What are 5 Examples of Marketing?

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The five examples of marketing are known as the 5 Ps of Marketing. These are the methods for successful marketing. These are listed as follows:


A company’s image is shown by the product it makes, so the first P of marketing is one of the most vital parts of the marketing concept. This includes the various factors to be considered and taken care of in a product during its development. These factors are-

  • Functionality
  • Appearance
  • Warranty and Quality
  • Packaging


This stage involves the pricing section the company makes or arranges for the market. This involves-

  • Selling Price
  • Discounts
  • Payment Arrangements
  • Price Matching services
  • Credit Terms


This stage refers to the activities of a company to make the audience or people know about their product. Promotion can be done with these methods-

  • Sponsorship
  • Advertising
  • Public Relations Activities
  • Message
  • Media


As the name suggests, it refers to the place where the company’s product or service is seen, sold, made, or distributed. These are highly important as it focuses on the distribution channel and targeted audience. The key elements are-

  • Distribution Channels
  • Logistics
  • Service Levels
  • Locations
  • Market Coverage


This refers to the staff and the employees involved in the business. This step is associated with customer service as it depicts how you wish your employees to be perceived by the customers. Hence, this involves the following factors-

  • Service Provided
  • Attitude
  • Customer Service
  • Appearance
  • Employee Portrayal

2. What are Some Examples of Cooperative?

Some examples of cooperative involve businesses such as retail supplies, agricultural services, producing/marketing, child care, community service, cable televisions, credit unions, insurance companies, and many more.

A few renowned cooperatives in India are:

  • Amul
  • Shree Mahila Gruha Udyog
  • Indian Farmers Fertiliser Cooperative (IFFCO)

3. What is Horizontal Cooperative? What are the Horizontal Cooperative Advertising Examples?  

This is defined as the marketing prices between two companies that operate at the same level in the market. It would be easier to understand with the help of an example.

You are quite aware of the Multinational Cooperative Technological Company Intel. During the 90s, Intel ran an Intel Inside advertisement program. Intel didn’t manufacture its products for the end user, but for the technologies, the consumers were looking for. A renowned company HP, worked together with Intel and served the end users. Intel provided HP with their semiconductor chips or processors to be used on HP computers or devices, which the consumers sought for. This partnership and cooperation of Hp and Intel are one of the most prominent horizontal cooperative advertising examples.

Moreover, if the advertisements are shared at some definite levels of distributing channels, it serves as one of the major horizontal cooperative advertising examples. (See What is production concept in marketing?)

4. What is a Cooperative Advertisement?

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The cooperative advertisement refers to the collaboration of various brands to mutually promote their products or service for benefit. It can be defined as when the retailer or wholesaler shares the costs of advertisements with the manufacturer for various products. However, it is really tough to carry out the costs of advertisements, as it has become expensive to handle with the ever-increasing competition in this platform. In order to cope with these intricacies, companies tend to adopt cooperative advertisements. (See Why marketing research can give inaccurate results?)

5. What is an Example of Cooperative Advertising?

Examples of cooperative advertising include radio advertisements, television ads, tradeshow materials, and promotional gifts. One such real-world example is McDonald’s products are advertised with Coca-Cola products. Check out The Simplest Form of Business Ownership is?

6. Does Walmart use Cooperative Advertising?

Yes, Walmart uses cooperative advertising. One recent example is the vertical cooperative advertising between Walmart and Dove. (See Why is classical advertising not effective online?)

7. What is Vertical and Horizontal Cooperative Advertising?

Besides wondering about horizontal cooperative advertising examples, note that horizontal cooperative advertising refers to the advertisement shared by multiple members at the same level of distribution and each of them pays part of the costs.

Vertical Cooperative Advertising is focused on the relationship between the Retailer or the Wholesaler and the manufacturer. In which the retailer or the wholesaler initiates and executes the local advertisements and the manufacturer pays its part of the costs. (See Different types of customers in Marketing and Retail)

8. What is Horizontal and Vertical Partnership?

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A horizontal partnership refers to a partnership between competitors in the same industry. The competitors of the same sector focus to team up in order to mutually improve their positions in the market. On the contrary, Vertical Partnership refers to an alliance where the partners are from different industries. In vertical partnerships, one builds up a close relationship with other companies and works together for mutual growth focusing on the supply chains. The supply chain involves the following sections:

  • Suppliers
  • Distributors
  • Retailers

It specifically refers to the alliance or partnerships of multiple companies within the same supply chain. The pros of vertical partnership are that it deepens the relationship between the companies and tightens the long-term commitments. For these characteristics, vertical partnerships are also known as Channel partnerships or Supply Chain Partnerships. Also check, How to Choose a Business Partner?  

9. What is Horizontal Media?

Horizontal Media refers to the ad network that delivers advertisements on a wide base by offering high-scale results, and high-scale reaches along with multiple targeting capabilities. Unlike Vertical Media which advertises to a specific audience, with less and specific reach for advertisers. (See What is Rs in Social Media?)

10. Which is the Best Example of Direct Vendor Advertising?

Direct Vendor Advertising refers to the type of company that sells directly to the company online without any stores or operations of any kind. An example of direct vendor advertising is the television or radio ads from a local car dealer.

As we have come to the end of the article, we hope that we have been able to resolve all your doubts regarding horizontal cooperative advertising examples and related facts. Now you must get all the starter information required about marketing. If you are about to start a little marketing business yourself or you are working for a marketing and advertising company, the details shared here are definitely going to help you become the best at it. Good luck to you! (Also read What are the effects of referrals and recommendations in marketing?)

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