1. People feel like celebrities
Instagram helps ordinary people feel like celebrities. They can have followers & strangers liking their photos satisfies their Egos and makes them feel important. Instagram gives a self-confidence boost to many of its users.
2. Little negativity
Facebook is now full of negativity. Instagram provides a safe escape from the negativity on other social networks. Since the worst thing you can see, there is a picture, and it’s nothing compared to an offensive, negative post.
3. Shares photos on other social networks
One of the factors that helped Instagram become so popular is that it helps people share their pictures on all other social networks Instantly. Instagram became more of a tool that allows people to edit their pictures before sharing them on their preferred social networks.
4. It was launched early
Instagram was launched in October 2010. There were very few mobile apps in stores at that time, and thus the competition wasn’t tough. Yes, the product is great, but it was also helped by this fact.
5. Everyone likes to show off
You think that some people are showy while others aren’t because every person shows off in his own unique way. In the end, we are showy creatures, and Instagram helps us do that. Not only can we show our best to friends using Instagram, but we can also do that to total strangers.
6. It’s effortless to use
As a general rule, simpler products are much more likely to succeed since humans always choose the easier path over a long learning curve. This is also one of the reasons the iPhone got so popular. (See Why some people think the iPhone is the best phone?)
7. People share pictures they wouldn’t share on Facebook
Some people consider Instagram a more private social network. As a result, many people feel comfortable sharing pictures they wouldn’t have felt comfortable sharing on Facebook. (See Why do people share photos on social networks?)
8. Capturing moments instantly
Instagram is more fast-paced than Facebook. A person would rarely take a picture of his food and post it on Facebook, but with Instagram sharing such moments as they occur can be done much faster.
9. No emotionally provoking content
All types of content provoke certain emotions, but on Instagram, it’s very less likely to find something that makes you mad, extremely annoyed or frustrated. Compare this to Facebook, where you can get involved in a serious verbal fight at any time.
10. Low cognitive load
Pictures are much easier for the brain to process than text. So Instagram puts less load on the brain. Most people don’t know that fact, but they still feel more comfortable using it because it makes them feel better by putting less of a load on their brains.
11. It resonates with Calm moods
Humans like to get involved in activities that resonate with their moods. Because Instagram’s environment is calm, people feel like using it when they feel calm. You likely check Instagram as soon as you wake up.
12. Filters make people look better
People who don’t like the way they look in pictures can use filters to enhance their looks. Because Instagram filters can make people look better many people prefer to post their pictures on Instagram instead of Facebook.
13. It appeals more to young teens
Because Facebook was founded in 2004, the people who use it are relatively older than those who use Instagram. With the launch of Instagram, teens found a social network for young people like them. Some teens preferred it over Facebook as they considered it the social network for grown-ups.
14. It’s a faster way to share images
New generations are growing more and more impatient. Because Instagram allows people to take pictures, edit them, and post them very fast, it caught the new generation’s attention that can’t tolerate waiting.
15. Some people keep posting on it to avoid social disgrace
Because many people don’t find it a good thing to have fewer followers on instagram than their friends and peers, they get hooked up to the App and post often to get more followers.
