Why do people share photos on social networks?

The Psychology Behind Why We Share on Social Media | Why Do You Share Photos?


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  1. 1 To project their preferred identity

    Humans are social beings that can hardly survive alone. People always want others to see them in a certain way in order for them to feel good about themselves. Many of the pictures people share have the goal of projecting their preferred identities to others (See why people share stuff online).

  2. 2 To show off

    All people show off but their way of showing off differs. A good looking person might show off his good looks while a happy couple might post a picture that shows off their happy relationship. Showing off is one of the powerful motivations behind sharing photos.

  3. 3 To send an indirect message

    Many of the shared pictures have hidden and indirect messages behind them. A man who puts his pictures with his friends might be wanting to show his Ex that he has already gotten over her and that he is living a happy life.

  4. 4 People share photos that reflect their beliefs

    People share photos & quotes that reflect their needs, beliefs and values. Once a photo provokes someone to a certain extent that person feels like sharing it.

  5. 5 To get a self esteem boost

    Many people post photos to get likes and comments. Those likes and comments affect those people's self esteem directly and help them feel better about themselves.

  6. 6 To gain social approval

    A person can share a funny joke to get social approval. While most people won't be aware of their unconscious goals their subconscious minds will usually motivate them to share stuff that can help them get social approval from friends and acquaintances (See how peer pressure affects people).

  7. 7 To get more attention

    All healthy humans need some attention during some points of their lives. A person can post a photo to get some attention, to remind others of his existence and to assert his presence.

  8. 8 To satisfy a certain need

    A person who feels frustrated because of the traffic jam in his city can share a photo of the crowded street to find supporters who agree with him that traffic jams are really bad.

  9. 9 To show what they care about

    People love to show others the things that they like because those things represent them directly. A person can share a photo of a show he likes because he believes that this show represents him and that it can give others a better idea about him.

  10. 10 To gain recognition

    A person can post a photo that shows off an achievement that he made in order to gain recognition and higher status.

  11. 11 Because they get rewarded

    As people learned how to get social rewards such as likes, shares and comments they got more addicted to sharing certain photos. A person is very likely to share a photo if he expects to get a good social reward.

  12. 12 To share a moment with others

    Humans are social beings. Their happy emotions increase when they share them with others. Some people share photos of certain important moments with their friends to increase their happiness levels.


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