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The founders liked games and programming
The two founders, Jason Rubin and Andy Gavin, had a passion for both games and programming since their early days. The both had Apple II computer and liked the idea of making games for it.
The founders liked games and programmingThe founders erased the first game they createdJam Software was founded in 1984The game Math Jam was createdThe founders created a skiing gameThey released Keef the ThiefThe company was renamed to Naughty DogNaughty Dog was bankruptThe company signed a deal with Universal Interactive StudiosCrash Bandicot became a big successJak and Daxter became a successThe Uncharted series was introduced -
The founders erased the first game they created
The founders made an exact copy of the famous Nintendo game, ‘Punch out’. The copy of the game was lost when one of the founders mistakenly erased it by copying another file over it.
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Jam Software was founded in 1984
The two founders, Jason Rubin and Andy Gavin, formed the company Jam Software to create games in 1984. The founders were still at high school back then.
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The game Math Jam was created
The founders created the game Math Jam, which was an educational game and also their first original game. They started selling it to schools.
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The founders created a skiing game
After facing problems in selling their educational games, because supervision from teachers was required, they decided to create another game away from the educational field. They created a skiing game called Ski Crazed. The game was sold for $250 to Baudville, a game publisher. (See Why Online Games are addictive?)
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They released Keef the Thief
The founders created the game Keef the Theif in 1989, which was published by Electronic Arts for the Apple IIGS.
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The company was renamed to Naughty Dog
On September 9th, 1989, the company was renamed to Naughty Dog.
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Naughty Dog was bankrupt
After creating their game, Rings of Power, which was published by Electronic Arts, the company went bankrupt.
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The company signed a deal with Universal Interactive Studios
After showing their game, Way of the Warrior, to Mark Cerny of Universal Interactive Studios, the company signed a deal with them for three more games.
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Crash Bandicot became a big success
The company created the game Crash Bandicot, which was published by Sony. The game was very successful and it sold 6.8 million copies to date. More Crash Bandicot games followed. (See Why are mobile games popular?)
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Jak and Daxter became a success
The company then created the game Jak and Daxter, which achieved a similar level of success to Crash Bandicot.
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The Uncharted series was introduced
The company started working on the Uncharted series in 2007 and the series turned out to be a massive success.
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Alex Williams is a PhD student in urban studies and planning. He is broadly interested in the historical geographies of capital, the geopolitical economy of urbanization, environmental and imperial history, critical urban theory, and spatial dialectics.
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