Why do celebrities use Instagram?

Many Celebrities need a way to publish their news and information without having to add every fan as a friend. Instagram helped those celebrities achieve that goal easily with its following/follower system.

Many celebrities want to keep their private lives away from their fans and only post to them what they want. Facebook is considered more intrusive compared to Instagram and this is why celebrities prefer Instagram over it.

Some celebrities are narcissists. Instagram appeals to narcissists as it gives them the exaggerated self importance they are looking for.

Facebook has a limit on the no of friends one can has while Instagram doesn’t have any limit for followers. Facebook implemented a following system but it failed to take over Instagram.

On Facebook a person needs to send a friend request before he can be connected with someone but on Instagram a person just needs to follow the one he is interested in.

Instagram was designed to be a broadcasting platform and those platforms usually appeal to celebrities as they easily allow them to update their fans. (See Why do Celebrities like Twitter?)

Many celebrities use Instagram as a marketing tool to gain more fans , to make their brands powerful and to create news that can make them more popular.

Many celebrities use Instagram to show off their pictures or their extravagant lives. The way Instagram was made easily allows this to happen.

Some Celebrities use Instagram to interact with their fans directly without having any strings attached unlike Facebook where accepting a friend request usually leads to long term commitment. (See Why celebrities earn so much money?)

On Facebook the term ‘Friend’ doesn’t really appeal to celebrities as many celebrities don’t want to be friends with people they barely know.