Why Are They Called DC Shoes?

Who owns DC Shoes? What does DC logo mean? How DC Shoes shaped modern skate culture?

  1. 1 Overview

    DC shoe Inc. is a shoe company known for manufacturing and designing masterpiece footwear for extreme sports, such as BMX, skateboarding, surfing, snowboarding, rally car racing, and motocross. They are also involved in the manufacturing of jeans, t-shirts, hats, jackets, accessories, and posters.DC is an American company who are widely-recognized for captivating the customers through its designs and satisfying customers by providing impeccable after-sales services. It is a subsidiary of Quicksilver after the company acquired it in 2004.

  2. 2 History

    The company was initially based in Carlsbad, California, and was established in 1994 by Ken Block and Damon Way. As of now, the company is based in Huntington Beach, California. DC stands for 'Droors Clothing,' however, after the defunctness of Droors, DC has simply been named to DC Shoes, Inc. and is no longer tied up with Droors.

    Primarily, the company was specialized in manufacturing skateboarding boots, snowboards, and shirts. But the company has evolved with time catering to all the customers' requirements today and has emerged with many new additions of quality products.

    In 2011, the brand created a new design for its flag logo. Then, another campaign was relaunched named 'Rediscover' in the same year. The primary purpose of this campaign was to bring together the entire DC team after almost a decade. (See Why many people choose to wear branded clothes?)

  3. 3 Other imperative information about the company

    Currently, Mr. Warren is the president of the company while Ken Block is bestowed in Chief Branding Officer's duties, who co-founded the company. Because of the significant brand value, impeccable quality, and high demand for the products, many celebrities advertised wearing an array of company products such as television actor Kevin James, rally driver Billy Manuhutu, and many others. Some other renowned celebrities like Adam Sandler also expressed his interest in the company's excellent quality products. Also, the famous rap artist Lil Wayne featured DC shoes in his single 'Make it Rain.' Moreover, professional skateboarders, including Stevie Williams, Brian Wenning, and Colin McKay, were really happy with its high quality and durable products. (See 20 Best Clothing Brands (2020))

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