JAN23 Adidas Made in Which Country 1

Adidas Made in Which Country?

Jack Williams
8 Min Read
By Getty Images from Unsplash+

If you are an Adidas lover then you might be curious to know where and how its originated. Your mind must be bamboozled with the awesomeness of this brand. To give you a short insight, Adidas was originally started by Adolf Dassler. The company gained growth within a short span of time. But if you want to learn more such interesting facts about Adidas, read this article till the end to know all about Adidas Made in Which Country, Adidas owner, and so on.

1. Adidas Made in which Country?

The answer to this question is Germany. It was started by Adolf Dassler, he began his journey from his mother’s wash kitchen. In the 1950s he registered Adi Dassler Adidas Sportschuhfabrik and started working in a town called Herzogenaurach.

The products of Adidas are manufactured in various countries worldwide like China, Vietnam, Indonesia, Japan, Germany, Chile, Canada, Georgia, Korea, Madagascar, Austria, Brazil, Belgium, United States, Turkey, Taiwan, Ukraine, Russia, Portugal, South Africa, Myanmar, Spain, Lithuania, Italy, Hungary, Poland, United Kingdom, Philippines, El Salvador, Argentina, Bangladesh, Nicaragua, Slovenia and more. For more details, you can check out Where is Adidas Made?

2. Who is the Adidas Owner?

After the death of Adolf Dassler’s son who was known as Horst Dassler, the company became a stock corporation and it is no longer family-owned. Now, Adidas AG is the Adidas owner which is a multinational corporate group that is owned by many shareholders. Make sure to read till the end to know where is the all-time popular Adidas headquarters located. 

3. What is Adidas History?

JAN23 Adidas Made in Which Country

After gaining insights on Adidas made in which country, now let’s discuss Adidas history. The history of Adidas is as follows:

  • 1900-1949: The story of Adidas started in Bavaria, Germany. Adi Dassler began his journey from his mother’s wash kitchen and decided that he would offer the best athletic equipment to athletes.
  • 1949: In 1949 Adi Dassler registered Adi Dassler Adidas Sportschuhfabrik and started working in a town called Herzogenaurach with 47 employees.
  • 1954: Adidas and its founder became a household name on football pitches when the German national football team faced the invincible Hungarians in the World Cup final of 1954 and they won.
  • 1967: A whole new business was opened for Adidas when the Franz Beckenbauer tracksuit model marked its debut and it became the first clothing item for the company.
  • 1968-1970: Adidas earned the trust of the athletes and the reason behind this was that Adi Dassler met with athletes, heard them, and noticed what could be improved or invented to make sure that their needs were fulfilled.
  • 1970: For the FIFA World cup in the year 1970, Adidas provided the official ball, TELSTAR. This ball was designed and created in a way that would enhance the visibility on black and white television.
  • 1972: Adidas made a new logo for the company known as Trefoil which then symbolized performance. Now, the collection of Adidas originals symbolizes lifestyle and street. The Trefoiled quality to date remains the same.
  • 1972-1978: Adidas kept expanding throughout the years to more and more sports.
  • 1978: Adi Dassler’s wife Kathe took over Adidas after the death of Dassler on 6th September 1978.
  • 1984: A new innovation was introduced in the shoes, the Micropacer featured a system that gave performance statistics to athletes.
  • 1986: This year marked the birth of non-athletic promotions in the athletic industry.
  • 1989: Adidas became a stock corporation after the death of Horst Dassler and Kathe and in 1990 Adi Dassler’s daughters sold their shares. The company faced losses in 1992 thereby bringing the company close to bankruptcy.
  • 1993: Robert Louis-Dreyfus became the new CEO and together with Christian Tourres, he understood that the company needs a new direction. He made Adidas a marketing-driven company.
  • 1997: Adidas added new members to their team and acquired the Salomon group and its brands. The company’s name was changed to Adidas-Salomon AG.
  • 2001: Herbert Hainer became the new CEO of Adidas-Salomon AG, and the company started focusing more on innovation.
  • 2004: Adidas launched an amazing marketing campaign in which it showcased its biggest athletes facing their challenges, defeats, and fears to prove that Impossible is Nothing.
  • 2006: Adidas and Salomon parted ways and Adidas acquired Reebok, Rockport, and Reebok-CCM Hockey. The company was renamed again as Adidas AG.
  • 2009-2012: In 2011 Adidas acquired outdoor specialist Five Ten.
  • 2013: Adidas introduced the Energy Boost running shoe which had new cushioning material to provide the best running experience.
  • 2015: The next five-year business plan for the company was presented. Creating the New is what Adidas strategizes for the future.
  • 2016: Kasper Rorsted in October 2016 was made the new CEO.
  • 2017: The company contributed to its strategy Creating the New by focusing on footwear and clothing.
  • 2019: Adidas finalizes the expansion of its company’s headquarters the World of Sports in Herzogenaurach, Germany.
  • 2021: The next five-year plan was released known as Own the Game.

All this pretty much sums up Adidas history.

4. Where are Adidas Headquarters?

Adidas made in which country? Before discovering Adidas CEO, let us take a look at where is its headquarters. The Adidas headquarters are in Herzogenaurach, Germany. Read Who Makes Husky Tools?

5. Who is the Adidas CEO?

Kasper Rorsted was the CEO of Adidas from 2016 to 2022 November. But from January 1, 2023, Bjørn Gulden became the CEO of Adidas AG, he was also appointed as a member of the Executive Board. Bjørn Gulden is a Norwegian and is 57 years old. Since 2013 he has been the CEO of Puma SE. Bjørn Gulden was a professional handball and football player. He will bring around 30 years of experience in the sporting footwear and goods industry. Now you would be clear on Adidas CEO as well as Adidas made in which country.

If you want everlasting stylish fashion and footwear, Adidas is the right choice. We hope you enjoyed reading our article as we have discussed Adidas made in which country and more. (Also read What is Fiesta Ware History?)

Share this Article
Leave a comment