How to spot unmet market needs

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  • 1 List the things you always complain about

    Complaining in the business world can be a good thing for it can be the door to finding new market needs. If you always complain about something then see if you can create a product to solve this problem.

  • 2 Find the things people always complain about

    The more common a problem is, the more likely a product that solves the problem is to succeed. If the majority of people are complaining about something then a product that solves their problem is very likely to succeed (See also how to find new business opportunities).

  • 3 Use social media to find out people's problems

    People usually talk about the things they dislike on social media. By following the news you can easily find out the general problems people are suffering from.

  • 4 See if the current product truly satisfies the need

    Even if there's a product covering a certain need in the market, there can still be room for improvement. Can this product be improved? Can a better product be introduced? Does the current product fully address people's needs?

  • 5 Get into the deep details

    People who have hobbies or who are passionate about certain things are more likely to find out the problems associated with their hobbies or the things they are passionate about. The more time you spend doing something, the more likely you are to spot the market needs related to it.

  • 6 Any negative event is an oppurtunity

    To find more market needs you need to look at negative events from a different angle. Most negative events usually create new needs.

  • 7 Find a new innovative way to solve an existing problem

    Long ago, people had the need for transportation but horses were the only available method. Henry Ford decided to do something totally innovative by creating cars. The new product he introduced solved an existing problem in a very innovative way (See how to become creative).

  • 8 Look for frustration

    Frustrated people are always looking for ways to help them deal with frustration. If so many people are experiencing frustration then there is a need for a product that can help those people deal with their frustration.

  • 9 Survey people

    By asking people about the products they need you can build an idea about the existing needs in a certain market (See also why a market survey can give wrong results).

  • 10 Study competitive products

    When you spend a long time studying competitive products you will come up with a list of their flaws. By creating a product that doesn't have those flaws your chances of success will be much higher.

  • 11 Only target the markets you understand

    When a person understands a certain market well, their chance of spotting a need in that market will become much higher. Only target the markets you understand or you might fail to see the market needs.