Why Google changed its logo in September 2015?

What’s the story behind Google’s logo change in September 2015? Why Google changed its logo in September 2015?
  1. To make the logo more friendly

    Google announced on their blog that they changed the logo to make it more colorful and friendly.

  2. To match the company’s strategy

    David Airey, author of Logo Design Love, said that the Serif typeface is more suited to traditional companies and that a company like Google needs a more contemporary logo.

  3. To help people who are afraid of technology

    Some people suggested that the new change was done to encourage those who are scared of digital interfaces to feel more safe using Google. (See Why do some people fear technology?)

  4. To look better on mobile phones

    Because the internet these days consists of so many different devices, companies sometimes have to change their logo to make it more visible on small devices.

  5. Some people suggest that this change was done so that Google’s logo reflects the look of the logo of its new parent company Alphabet, which has a slick design. (See Why Facebook changed its logo?)

  6. To look simpler

    Google said on its blog that one of the reasons the logo was changed was to make it look simpler.

  7. Some people suggested that the new logo is easier for designers to manipulate because all the letters have one weight. This can enable Google to easily connect its different products together by giving them logos that share similar characteristics.

  8. Too look uncluttered

    Google said in their blog that the new design makes the logo look uncluttered.

  9. Google has always been known for its color but as the logo became more colorful, according to Google, this can help the company’s branding strategy.

  10. To reflect the different Google services

    According to Google’s blog post ‘It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing’.

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