1 The opening scene shows hell
The opening scene of the movie indicates the hell that the film portrays. The girl who committed suicide in the film went to hell after her death. The scene looks literally unbelievable, and its opening cannot be missed, just like its end.
2 Seth and Elise are goths
They both live a Gothic lifestyle, and the best thing about them is that they love to experiment with what they call Satanic. They also went on a road trip with Chloe and David.
3 The shopkeeper is not a Satanist
Despite the style, he wears his clothes and appearances, the shopkeeper, Anthony is not a Satanist. On the other hand, Javaria is a Satanist.
4 Alice desired to be sacrificed
Alice said that she aspired to be sacrificed, but the other people in the group believed that she was too extreme for them.
5 Alice began a pathway to hell
Alice was the one that initiates the path to hell. As per her hell is not a place but a gorgeous place, thus, she commits suicide just like the other girl in the hotel room so that she could also visit hell. (See Triangle (2009) Movie Explained)
6 The group are dragged into hell
These groups of four people Seth, Elise, Chloe, and David, are one by one dragged into hell after Alice's sacrifice. They became listed and taken one by one.
7 Chloe finds herself in hell
The protagonist of the story, Chloe, becomes the scapegoat when she moves to hell. She discovers the horrors of the prior few days she lived forming the state of hell she lives in. (See The Witch (2015) Movie Explained)