Why Google Amp is bad for your site

    Why Google Amp is bad for your site

  • 1 People can easily leave your site

    When accessing an AMP page, users remain inside Google's ecosystem. A user can very easily leave the site by clicking on the cancel button on the top of your amp page. This makes the process of leaving your page almost effortless.

  • 2 Ads bring less money

    According to reports, ad revenues with amp are around 50 to 75% of revenues without Amp due to Amp's limitations. See why Ads are bad for your site.

  • 3 3rd party JavaScript is not allowed

    Most JavaScript is not allowed on Amp with a few exceptions. This makes it very hard to include all of the important elements you need to include on your pages.

  • 4 Very hard to implement for dynamic pages

    Amp is very hard to implement for dynamic pages and is more suitable for static pages that don't change such as news sites.

  • 5 Difficult to administer

    Amp requires webmasters to maintain two copies of their site and to make sure that content is published on the two sites. There are some workarounds for this step using some web plugins but there is still more administrative headache with Amp.

  • 6 Bad for branding

    Amp strips a site of some of its basic elements and makes it a part of Google's ecosystem. This reduces the brand image. See the importance of branding.

  • 7 Hard to implement on E-commerce sites

    E-commerce sites might have problems implementing Amp pages, as the reduced functionality might prevent them from including all the needed options.

  • 8 Limited design options

    With Amp, a person must choose from between very limited styling and design options. This could hurt brand image.

  • 9 Risk of duplicate content

    If proper tags aren't added, the risk of duplicate content might be there and the site might get a penalty by Google. See also how Google panda work.

  • 10 Optimized sites can be as fast as amp

    According to some bloggers, a very well optimized site can actually load as fast as amp; thus reducing all the headache needed and achieving the same results.