What Does Dominos Logo Mean?

Before we understand the meaning of the Dominos logo, lets us find out what exactly dominos mean. Dominos refers to a flat rectangular block made up of plastic or wood whose face is divided into two equal parts. The parts are either blank or comprised of 6 dots, as seen on dice faces. Predominantly, 28 sets of dominoes are used in several games that are played.

When dominos was founded, initially, it started operating from three locations. The dominos logo consists of three dots that symbolise the three original Dominos locations that were open when it was established. The company soon gained immense recognition and planned to work hard on franchises and planned to add a dot each time a new outlet is opened at a new location. Today, the company has opened numerous franchises, but the intentions of adding dots were never realised.

The upper part of its logo displays a red Domino with three dots, whereas the lower part comprises a blue domino with the name of a restaurant. The dominos are placed horizontally, one above the other. Moreover, the bright and cheerful colours (red and blue) captivates and appeal to the users’ attention.

The Domino’s logo was created in the 1960s. The same year it was established with just one location. Initially, it was called Dominick’s. After some years, Tom and James purchased it for $500 and renamed the restaurant Domino’s five years later in 1965.

The average price of Domino’s large cheese pizza is just $9.99. The chain also offers great deals and discounts on the major section of its food menu. These deals bring down the prices and make it affordable. Not only the pricing but maintaining the quality and scrumptious pizzas was also one of the factors to make it successful.

Also, the primary motive of Domino’s is ‘Delivery is what the consumer wants’, and all innovative and creative ordering methods maximised its sales and hence, profitability.

It became extensively recognised and became the fastest-growing pizza restaurant in the United States in 1985.