Different types of Customers in Marketing and Retail

Who is a Consumer? How to Approach a Customer? What does Customer Type mean? What are the Ten Ways to Approach Customers? How to Approach a Customer to buy a Product?
Different Types of Customers in Marketing and Retail
Photo by Kampus Production

Have you heard the term consumer and wondered what it is? We are all consumers. Yes, we buy products for our own use and won’t sell them. The types of consumers in retail are different types such as loyal, impulse, discount, angry, wandering, and need-based consumers. If you are a retailer, you should know how to approach a customer. Read more about different types of customers in marketing and retail and ways to approach customers.

1. Who is a Consumer? What is a Consumer?

A consumer is a person who buys the product but does not resale it. He consumes the product for his livelihood, so who is the consumer can be defined as the product’s end-user. A consumer doesn’t need to be a customer. All the types of consumers decide on the quality of the goods and use them for themselves. (See Methods for increasing client conversion online)

2. How do you Identify Customers?

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Photo by Quintin Gellar

You can identify your customer by understanding and finding out their needs and determining if your product is eligible for them or not. This will help you to identify the types of consumers (and customers) and if they are likely to purchase your product or not. These customers are the target market and help you reach the right people. For this, you need to use various methods like research, market group discussions, competitive analysis, and creating the profiles of customers. This provides you with a picture of the business you are planning and its future. (See How to Choose a Business Partner?)

There can be different types of customers:

  • The one who chooses a product but is not the user.
  • The influenced customer spreads information about the product but does not use it.
  • You can also make groups of customers based on their gender, age, and location. This will help you identify your customers easily. Such grouping is called demographics.
  • You may group them based on their choices, hobbies, beliefs, and perceptions. This will help you know the reason behind the customers buying the product, which helps to increase the value. This is called psychographics.
  • The potential customers are the main market of your customer and have a high probability of purchasing the product. (See What is Empowered Consumerism?)

3. What does Customer Type Mean?

Customer type means the categorization of customers based on their purchasing features and behavior. Customers are grouped based on these features, which help them understand their needs better and solve problems easily. This is an effective way to approach customers Customer type varies in different departments and organizations. (See Why is Quantitative Research Important?)

4. What are the Types of Consumers in Economics?

The types of consumers in economics are as follows:

  • Direct consumers: These consumers produce goods for their consumption and their family’s use.
  • Consumers by exchanging products: These consumers exchange their product with another product.
  • Modern consumers: These types of consumers do not produce the product and go to the market for purchase through money. (See What are the Benefits of Studying Business Administration?)

5. What are the Types of Customers in Retail? List Different Types of Customers in Marketing

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Photo by Artem Beliaikin

After going through the list of types of consumers, you must learn about the types of customers in retail which are:

  • Loyal customers: These are nearly 50% of the customers. To deal with them, you need to collect their input and create a personalized marketing approach.
  • Discount customers: These customers look for discounts and returns, so a structured return policy is required to minimize them.
  • Impulse customers: These customers purchase when inspired. To attract them, you need to plan some events and exciting opportunities.
  • Need-based customers: They need supportive checkout, which is painless and secure. So try to add value to their purchase and treat them with care.
  • Wandering customers: These customers seek experience, so provide them with a friendly environment and interact with them in the store.

There are different types of customers to deal with in marketing, such as:

  • New customers: They will always have a few questions about the product. They need a lot of guidance.
  • Impulse customers: They look for empathy and help with warranty and return policies.
  • Angry customers: They look for a good listening agent who can speak clearly to them.
  • Instant customers: These are highly informed customers and need approval so that you can solve the issue effectively.
  • Loyal customers: They require exceptional support and a personalized experience. (See What are the effects of referral and recommendation in marketing?)

6. What are the Types of Customers in Call Center?

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Photo by Moose Photos

The call center team has to deal with many types of consumers. Some of them are:

  • Negative customers: The customer is not happy. Their experience might be unpleasant for you. To deal with them, you can try to communicate and not make any sarcastic responses.
  • Positive customers: They are cheerful and easy to handle. Always remember to be grateful to them and remain pleasant while maintaining professional behavior.
  • Confused customers: They are desperate and don’t know about the services and the products. Try not to make them feel bad and answer their questions clearly and concisely.
  • Know it, customers: These customers are quite smart and sometimes correct you. They are well confident so try to be kind to them and tactful.
  • Talkative customers: These customers diverge from the issue and take a lot of time to solve an issue. Try to stay in the conversation and don’t cut them while speaking.
  • Angry customers: These customers are aggressive and sometimes try to cover you during the conversation. Don’t lose your cool and let their complaint be free.
  • Controlling customers: They want exceptional services and try to dominate the conversation. Be firm with them. (See Why Snapchat is good for business?)

7. What is the Best Type of Customer?

The best type of customer is the loyal customers who trust your product and services. They revisit your store. They are impressed with your friendly behavior and spread the word about it. They are the major contributors to the sales of the product.

8. What are the 4 Main Customer Needs?

The four main customer needs that help to know how to approach a customer are:

9. How to Approach a Consumer? Ten Ways to Approach Customers

Many outlets are available in the consumer market. How to approach a customer involves various steps like you need to provide them with openness to bring them to your place again and again, i.e., building a strong relationship and friendly nature is important to develop brand loyalty. Although it depends on the types of consumers, you must remember the basics and follow the same.

Ten ways to find how to approach customers are:

  • Stay Focus: Customers must feel their value. When they enter your place, make them feel the warmth and greet them. Try to provide them with the required assistance and systems but do not irritate them.
  • Show your presence: Make the customer feel your presence for them.
  • Questioning about the prior visit: If you ask customers if they had visited the store before, it positively impacts you and makes you familiar with and helpful to the customer. Try to create a safe zone and share a bond of trust with them.
  • Give Time: Do not disturb the customer while making a decision. Keep a watch on customers and wait for the right time to greet them.
  • Do not turn away: You may lose an important customer if you turn away from them. Instead, address the customers with a happy greeting and always listen to their queries even if you need to arrange for them to solve their problems.
  • Go for the extra mile: A customer loves the salesperson who tries to help them with the required size and color of the product and makes the possible arrangements. The customers always note the extra efforts.
  • Check out the experience: Try to make the place convenient for shopping by increasing the billing counters and creating separate lines for females or elders to improve their checkout experience.
  • Be Discrete: Sometimes, the customers get stressed while shopping because maybe less cash or a card has been forgotten. In this case, try to provide them with the available options and do not let them feel embarrassed while coming to your store again.
  • Show Gratitude: These are the magical words for expressing gratitude and appreciation towards the customers. You can also give them discount coupons or vouchers to maintain brand loyalty.
  • Maintain a constant Smile: Maintain a genuine smile to ensure their happiness and spread the warmth. (See What are the customer service hours at Walmart?)

10. How to Approach a Customer to Buy a Product?

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Photo by Erik Schee

Customer buys a product by perceiving its benefits, not features directly. So how to approach a customer to buy a product. There are four ways to communicate with the customers about the benefits of using a product as follows:

  • Tell them the difference between the benefit and feature. The product possesses the feature. At the same time, the benefit is the means of the product to the customer.
  • You must know the local language. Communicate in a simple language of strong words that brings out the customer’s emotion. Do not use technical terms which are difficult for the customer to understand. Keep it short and bring out the list of benefits short so that customers can easily remember and compare.
  • As a retailer, show the uniqueness of the product so that the customers are convinced to buy the product, but the question is how. For this, you need to differentiate yourself from the other sellers.
  • If you use adjectives and vague words to explain the benefits, customers tend to ignore them so speak about the specific benefits and stick in the customer’s mind. Also, check out the purpose of a art gallery restaurant.

11. How to Approach a Customer to Sell a Product?

A customer can be approached depending on the type of sale and its types of consumers, using multiple steps together or in a different order. Some steps for ways to approach a customer can be:

  • Customer research: This involves studying customer data and identifying new tactics to increase sales and marketing. You have to collect information about customers’ preferences, incomes, and needs.
  • Approach: This involves planning the approach toward the customers after reviewing the information collected about their needs. You need to communicate with the customers and be sure about your purpose. Also, consider their needs that meet with your services.
  • Contact: You need to contact your customer in a trustworthy, user-friendly, and polite way. Also, you have to be a good listener. Make use of facts and observations to build their interest in your product.
  • Customer needs: You must listen to the customer’s requirements and note their needs. To confirm this, you can ask them questions about your products and relevant needs like the products they are using and what modifications they are looking for in four products.
  • Selecting the right product: The product that meets the requirements is the best in the product range. Try to focus only on one product that you choose.
  • Presentation: To make sales, it is very important to be open about your product and be enthusiastic during your presentation, which is good enough to explain how is the product different from others.
  • Objections: Customers will raise some objections, but you have to be ready to face them and respond politely and question again about their views. Try to acknowledge what the customer says and respond, finding the best solution.
  • Closing: When you feel that the customer is ready to purchase, give a chance to the customer to break the silence and agree. For this, stop talking at the right moment and offer the right choice when required.
  • Follow: After the customer has purchased the product, check if the customer is happy and maintain a good relationship by offering the services you promised after-sales. Try to look for the next opportunity by drawing their attention to you to establish a long-term relationship. Also, remember to update your sales data.
  • Review: Customer feedback forms are important for customer research and product popularity. Look for the issues in the forms and try to develop effective ways to identify and solve them to increase the product performance, make relevant changes, and consider your sales experience. (Also read What is Elon Musk’s IQ? Is He a Genius?
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