Watching Looney Tunes was our favorite pastime in our childhood. And I guess everyone watched it too. We might remember the weapons used by the Coyote in the Road Runner show. Yes, you guessed it right. It was Acme and seen in the famous shows of Warner Bros. So today, we will discover the origin of Acme and all about Acme Warner Bros.
1. Origin of Acme
There are many theories regarding the origin of Acme. Some of them are listed below.
- During the late 16th century, somewhere in the 1560s, the word Acme was first discovered. This word is derived from the Greek word Akme which means the highest point. Other meanings of this word were not discovered until 1620, such as prime, best time, highest point, peak, edge, rise, or pierce out of something.
- According to the Oxford English Dictionary, the term was not even entered into their records until 1943. But the term was used in Hollywood decades ago, like somewhere from the 1920s.
The various attributes of the word Acme are: A Company that Makes Everything, American Companies Make Everything, or American Company that Manufactures Everything. (See 7 Interesting Mark Wahlberg Life Facts)
2. Importance of the Word Acme
To know more about Acme Warner Bros, let’s understand how Acme is an important word.
- Several companies wanted to take up this name. One reason was the meaning of the word Acme. The owners wanted the best name for their company that would sound effective to their customers.
- After World War II and at the beginning of the 1920s, economies began to settle down. That was the time when telephone directories were in use. Since Acme has the first alphabet on the first page in the telephone directories, many new startups took this name. A few old companies also changed their name to Acme to acquire the first position on the list. For example, Acme Fisheries, Acme Technicians, etc.
- Sears is a famous department store chain, and they were among the first corporations to use Acme for their in-house brands. The first product Sears manufactured under this name was Acme American Wrought Anvil. (See Gesundheit Origin Story)
3. Acme Warner Bros Origin Story
Warner Bros is an American multinational mass media and entertainment company known for its film studio. Based in California, it was founded in 1923 by four brothers: Harry, Albert (Abe), Sam, and Jack Warner. Before diversifying into television, animation, and video games, the company had made its name in the film industry. They also became a member of the Motion Picture Association (MPA). The shows and episodes by Warner Bros have given Acme a reputation by showing products named after it everywhere possible.
It is said that Chuck Jones, who was best known for his work as an animator for Warner Bros, came up with the idea of using the term Acme in the Looney Tunes Show. But he never credited himself for using that word. Chuck Jones mentioned in an interview that the reason behind using the term Acme in cartoon shows was the prevalence of this term in the market. It is a common and noticeable name for companies wanted to be at the top in the Yellow Pages.
To make the cartoon stories interesting, the whole team made up a store for all their needs in the show and named it Acme store, Acme corporations, or Acme products. It was mainly done to join all their cartoons to make the shows much more exciting. So, according to Chuck Jones, if they had to choose or come up with a store name where the cartoon characters will get the products that eventually won’t work, then why not a word that signifies irony, like Acme. (See 10 Best Black Cartoon Characters of All Time)
4. Use of Acme in Warner Bros Cartoons
Acme in Acme Warner Bros represents the products used in the shows and movies of Warner Bros. Read some of the references given below.
A. Acme and Roadrunner
Describing the link between Acme and Roadrunner, you should know that this is a name of a cartoon character and the show itself where the weapons were supplied to another character, Coyote from a conglomerate named Acme, but it was never clearly defined what precisely this company serves. Also, most of their products have taglines.
- But no matter how their products turned out for Coyote, their delivery service was impressive. I mean, Wile E. Coyote just posts a mail-in in a deserted land’s mailbox or on their website, and the order arrives by flash delivery.
- Later in the show, the writers came up with some legal humor. There was a lawsuit filed against the manufacturers or producers whose products have caused injuries to consumers. This account was published in National Lampoon magazine in three issues of August, September, and October 1982.
- Another American writer and humorist, Ian Frazier, wrote the fictional legal complaint named Coyote vs. Acme. It was published in The New Yorker, which is taken as the title of the next fictional movie. (See 20 Best and Most Popular Cartoon Network TV Shows)
B. Acme and Looney Tunes
In another popular series of Warner Bros, Looney Tunes characters have used the term Acme in every character’s cartoon episodes, movies, and shows.
- Their characters are seen often dealing with a company named Acme Corporation.
- Looney Tunes: Back in Action movie depicted Acme as a multinational corporation and is the antagonistic force of the film.
- Looney Tunes: Rabbits Run was a direct-to-video animated film released in 2015. In the film, Acme is portrayed as a departmental store.
- Loonatics Unleashed is a cartoon series in which people live in Acmetropilis. (See 20 Best 70s TV shows)
C. Acme and Who Framed Rodger Rabbit
There’s a movie titled Who Framed Rodger Rabbit based on solving the mystery of the death of the Acme corporation founder in the film, Marvin Acme. (See 15 Funniest Cartoon Characters of All Time)
D. The Tiny Toon Adventures
In this series, several things are named under Acme, like Acme Looniversity, Acme Acres, etc.
E. Future Acme Warner Bros Projects
Apart from these, Warner Bros announced a film in August 2018 titled Coyote vs. Acme, which is set to be released in 2023.
So today, the mystery of Acme Warner Bros is solved, with the fact about the origin of Acme years before the Looney Tunes Show was released. Thus the article Acme Warner Bros is justified as the term Acme only to make the entertainment genre more interesting.(See Why do people binge-watch TV shows?)