Why is Daily Mail website so popular?

    Why is Daily Mail website so popular?

  • 1 Separate identity

    So many newspapers create an almost exact online copy of their printed versions. The daily Mail decided to have a separate identity that is more suited to the internet surfer than the printed version.

  • 2 Interesting headlines

    The Daily Mail uses catchy article titles in large fonts that are often accompanied by a photo including a human face. Humans are more prone to notice graphics and ads that show human faces especially when the titles are interesting (See how to write catchy titles).

  • 3 Flowing design

    The front page is of variable height since it is a large assembly of daily top news and those less significant (which take up smaller amounts of screen space). Visitors can quickly review the daily happenings by simply scrolling down (See using neuroscience in web design).

  • 4 Pictures

    Articles on Daily Mail have many high-quality, high-resolution pictures followed by an interesting description. As most readers are visual types, this enhances their story reading experience (See Why pictures are easier for the brain to process).

  • 5 Exclusive

    Daily Mail has a lot of exclusive news, unlike other news portals that copy from each other. This makes it worthy of visitor's attention and time. Those who come back to see what's new know Daily Mail is the first place news appears.

  • 6 Novelty

    The front page changes very often, maybe even every 20 minutes. The constant content novelty keeps users wanting to come back.

  • 7 Attractive faces

    Most of the pictures on the website focus on people's faces. On the right, there is a column exclusively filled with celebrities who take care of their looks. Visitors are subconsciously rewarded for their loyalty with a constant stream of attractive faces.

  • 8 User contribution

    Users are allowed to comment on the page and there's a voting system with red and green arrows. Anonymous users can cast votes, which increases user engagement while removing the hassle of registration.

  • 9 Blue

    The main color on the website is blue, which is a color that represents trust. By using that color, the website subconsciously trains their visitors to trust it even more as a news source.

  • 10 Backed by an established corporation

    The Daily Mail is one of the major newspapers being sold in the UK. This gave a very strong push to their site when it was established.