What are web design guidelines for presenting the business, products, and services?

    What are web design guidelines for presenting the business, products, and services?

  • 1 Tagline should summarize what the business is about

    Many users are unaware what the business is about so a tagline that accurately describes it should be included. Users need to put the business into context and get an explanation.

  • 2 Include 'About Us' link at the top of the website

    Users often want to read what the company has to say about itself. Including a link to 'About Us' page at the top of the website on every page is recommended.

  • 3 If a tagline is too short to describe the business, describe it in a few key notes

    Sometimes a single tagline cannot describe everything the company does. In such cases, it is recommended to describe it in key notes on the homepage or in the About Us page.

  • 4 Key facts should be in a scannable format

    Key facts about the business should be available in a scannable format so they are quickly delivered. Scannable format includes bullet lists and bold texts, for example.

  • 5 Key facts should answer the most important questions

    The most important questions key facts should answer are what does the business do, how long has it been around, how large is it, number of employees and locations, where is it located and what is the revenue? This helps users understand the business' background, stability, and credibility.

  • 6 Provide info about flagship products and services on the homepage and About Us

    Homepage and About Us page should feature descriptions of products and services the business offers. Users should be able to tell exactly what the business is about within the first few seconds.

  • 7 Business official name should be easily located

    Users often have trouble locating the official name of a business. Such information should be provided on About Us, Investors and Press pages.

  • 8 Images and videos should be used to augment products and services

    Place relevant images or videos next to information on products and services. These should be carefully selected in order to deliver the experience to the user - not make him think it's just there to make the page look good.

  • 9 Product and other business-related visuals should be available in high resolution

    Journalists often need product photos or other business-related visuals (logos, portraits) in high resolution. These can then be used in their news and articles.

  • 10 Refrain from excessive advertising

    Excessive advertising cheapens the brand and diminishes its credibility. It also makes the business seem like it struggles too much and places all of its revenue on advertising someone else's products and services.

  • 11 Testimonials, references and client stories are recommended

    Users like to read, and many shape their decisions on authentic testimonials, references and client stories found on the website.

  • 12 Testimonials, references, and client stories should be current

    Outdated testimonials are worse than none at all, as stale content gives the impression that the business is stagnant.

  • 13 Client-oriented awards and recognition should be featured on the website

    Homepage or About Us page should feature all awards, especially client-oriented, and recognition the business received.

  • 14 Think of international users when designing the website

    Offer translations if a considerable amount of users have a different native language. Also, take into account that many English speaking users don't understand some specialized USA or UK terms. Sometimes even users from UK don't understand a term from USA, and vice-versa so provide explanations.

  • 15 If the business donates, mention it

    People like the idea of business giving back because it puts more meaning in the products they buy. They are more likely to purchase if they know their money will go to a good cause.

  • 16 If the business donates, provide factual information and avoid generalizations

    People are skeptical about weak claims or rhetoric without figures or information to back them up. Support claims with facts, which would make the business and website more credible. Avoid generalizations such as “we care” or “we are eco-friendly”.