What Steve jobs did when he returned to Apple

In one video Steve Jobs talked about reviving the Apple brand and sending a clear message to consumers about Apple and it's core values.

Steve Jobs made a deal with Bill Gates that ended all the lawsuits, ensured Microsoft will release Mac versions of Office and that they invest $150 Million in Apple.

After one year Apple posted the first profit since 1996.

The iMac was the new generation of Apple's Mac which had a totally new design, didn't have a floppy drive and had a USB connector. The iMac pushed Apple's sales up.

Jobs wanted to focus on few great products instead of working of many mediocre ones. He narrowed down the product lines to few products.

Steve jobs launched the famous think different campaign when he returned. People received it well and Apple's share prices increased.

Jobs convinced most of the old board to resign and replaced them by some of his old friends such as Oracle CEO Larry Ellison, See how oracle started.

According to Macworld jobs created a policy that prevents employees from talking to press. This helped the company maintain an air of secrecy to its products and decisions.

When Jobs returned he cancelled the process of licencing the Mac OS to vendors who produced low quality copies of the Apple's machine using it licensed OS, See why Apple has very high quality standards.

The cut down on Apple's products forced the company to get rid of around 3000 employees, See why Steve Jobs used to fire people often.