Video Summary : Unnatural Links to site - Matt Cutts - Alex


    Video Summary : Unnatural Links to site - Matt Cutts - Alex

  • 1 Matt : Did you get the message about unnatural links to your site?

    Matt said that if you got this message from Google then this means that Google have detected a large number of low quality links coming to your site in a way that might affect the rank of your website.

  • 2 Matt Cutts : The message means manual action was taken

    Matt said that getting the message means that Google took manual action on those links. Matt said that your site could have high quality content but for Google users come first (See also How Google Search Works - Matt Cutts).

  • 3 Matt : In order to fix the issue put yourself in Google shoes

    Matt said that before you send the reconsideration request make sure the spammy links were removed and provide Google with some kind of reassurance that this won't happen again.

  • 4 Alex : Reach out to the sites you bought links from and remove links

    Alex , a google employee, said that you need to reach out for those spammy sites and ask them to remove the links or add a Nofollow attribute (See also what is a paid link - Matt Cutts).

  • 5 Matt Cutts : Clean those links

    Matt said that the most important thing you need to do if you got this message is to try to clean those links as much as you can by doing anything that can get them removed (See also Effective link building techniques -Matt Cutts).

  • 6 Alex : Provide documentation for what you have done

    Alex said that in order for Google to believe you won't do that again adequate documentation should be provided that shows the steps you took to clean up those links. Matt said that the purpose of those docs is to help Google believe you cleaned things up.

  • 7 Matt : Your last resort is the disavow tool

    Matt said that if you have done everything and still there are some links that you can't remove then use the Google disavow tool to tell Google about the links it should ignore or put no weight to (See also top SEO mistakes - Matt Cutts).

  • 8 Alex : The purpose of the reconsideration request is to reinstate trust

    Alex said that the purpose of the reconsideration request is to reinstate trust and help Google understand you have good intentions.