Video Summary: Matt Cutts What are the top 3-5 SEO areas where webmasters make the most mistakes?


    Video Summary: Matt Cutts What are the top 3-5 SEO areas where webmasters make the most mistakes?

  • 1 Question to Matt: What are the top 3-5 areas where webmasters make the most mistakes

    Matt got a question from Warren Redlich who lives in Boca Raton, Florida. Warren asked about the top 3-5 areas where webmasters make the most mistakes and tips to avoid those common mistakes.

  • 2 Matt: The first mistake is not making your website crawlable

    Matt said that the first mistake is not making your website crawlable or not having a website at all. Matt said that it's important to check your website and make sure that you can reach the good stuff easily. He was referring to the fact that Google tries to reach a page through other pages.

  • 3 Matt: Include the right words on the page

    Matt said that it's important to focus on putting the right words the person will search for on the page. He said writing 'Mount Everest elevation' is not as good as writing 'How high is Mount Everest' because that's what people will search for (See SEO myths - Matt Cutts).

  • 4 Matt: Don't think about link building

    Matt said that thinking about link building puts you in the wrong mindset. Instead, he asked people to focus on creating compelling content and marketing it right. Matt pointed out that it's important to make people want to link for your website instead of trying to get links directly.

  • 5 Matt: Think about the title and description of your really important pages

    Matt said that it's very important to pay special attention to the title and description on important pages, especially the home page. Matt also said that the description determines what shows up in the snippet and this is what motivates people to click on your website.

  • 6 Matt: It's not just about creating a good experience

    Matt said that in addition to creating a good experience, you also need to create the type of content that can be easily identified when it appears in search results. Matt was referring to the fact that some sites don't show a proper description in search results and so get less clicks.

  • 7 Matt: Use Google webmaster tools

    Matt said that Google provides people with many useful tools through its webmaster tools site and that the webmasters blog contains lots of useful tips and information for webmasters to improve their sites.

  • 8 Matt: Explore the SEO area and investigate the free resources

    Matt said that it's important to talk to SEO enthusiasts, get feedback about your site, read Google's webmasters documentation and explore the SEO area more.

  • 9 Matt: Here is a recap

    Matt reminded people of the most important things he said 1) Making the site crawlable 2) Including the right words on the page 3) Compelling content and marketing instead of link building 4) Using proper titles and descriptions 5) Exploring the free resources on the web.