Video Summary : How does Google separate popularity from authority - Matt Cutts


    Video Summary : How does Google separate popularity from authority - Matt Cutts

  • 1 Matt Reads a question

    As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority?

  • 2 Matt : Page rank is not a measure of popularity

    Matt said that Page rank isn't an indication of popularity. Matt said that porn sites for example don't get many links yet some of them are popular.

  • 3 Matt : Pagerank is a measure of reputation

    Matt said that Pagerank is more of a measure of reputation than popularity, See why isn't your site's PageRank changing.

  • 4 Matt : We use links to determine a site's authority

    Matt said that if many back-links are coming to a site then Google checks the anchor text of those links to determine the authority of a site, See why do people link to other sites.

  • 5 Matt : We don't use popularity to asses quality

    Matt said that Google doesn't depend on popularity to asses quality and that evidence needs to be found , referring to links, for a site to be considered authoritative, See effective link building tips - Matt Cutts.