Video Summary : Does Google take manual action on web-spam - Matt Cutts


    Video Summary : Does Google take manual action on web-spam - Matt Cutts

  • 1 Does Google take manual action on web spam?

    Matt read the question 'Does google take manual action on web spam? Does manual action result in a removal or can it also be a demotion? Are there other situation where Google will remove contents from its results?

  • 2 Matt : Google is willing to take manual action to remove spam

    Matt said that if a person searched for something on Google then found off topic porn then it wouldn't be satisfactory for that person to wait until the next algorithm update and that's why manual actions might be taken (See also top mistakes Seo's make - Matt Cutts).

  • 3 Matt Cutts : In some situations we take manual actions

    Matt said that checking the Google's quality guidelines is important as it will give you more information about when Google is likely to take a manual action. He gave examples of cloaking , spamming and paid links (See what is a paid link - Matt Cutts).

  • 4 Matt : It can be a removal or a demotion

    Matt said that it tends to be removal because the spam seen is usually very clear but there are some cases where the content is not that awful such as when it's not a value add or duplicate content. In the later cases it can just be a demotion (See how Google handles thin content - Matt Cutts).

  • 5 Matt : Contact can be removed for legal reasons

    Matt said that content can be removed for legal reasons such as a DMCA request or a court order that asks them to remove certain content (See dealing with content scrappers).

  • 6 Matt : Content can be removed for security reasons

    Matt said that security reasons ,such as malware, trojans and viruses, can also lead to removal of content.

  • 7 Matt : We remove content in those three cases

    Matt said that Google can take manual actions in the three previously listed cases which are Spam, security and legal reasons. Matt said that the actions Google takes are done to serve the purpose of returning the best results to users.