Study: Shorter titles get more attention


    Study: Shorter titles get more attention

  • 1 Shorter titles get more citations

    A study showed that scientific studies with shorter titles get more citations than those with longer titles.

  • 2 The results were published in the study 'The Advantage of Short Paper Titles'

    The study 'The Advantage of Short Paper Titles' was done at Britain's Warwick Business School and published in Royal Society Open Science in 2015.

  • 3 'Shorter titles may be easier to understand'

    The researches said' 'These results are consistent with the intriguing hypothesis that papers with shorter titles may be easier to understand and thus more eye-catching.'

  • 4 140,000 scientific studies' titles were investigated

    The research team investigated 140,000 titles of various scientific studies focusing on those most-cited between 2007 and 2013. The titles ranged from 1 to 55 words.

  • 5 The study discovered a strong correlation between study's title length and the number of citations

    Adrian Letchford, one of the researchers, said, 'In 2011, each character added onto a paper's title had a tendency to reduce the number of citations by approximately 1.78 percent.'

  • 6 Excessive shortening isn't good either

    Letchford said, 'My colleagues and I could have called it 'Paper Titles', or if we were really bold, 'Titles'. But this really doesn't help anyone to understand what the paper is about,' he added.

  • 7 Ideally, the study's quality should influence the number of citations but doesn't seem to be the case

    Letchford finished by saying that 'a piece of research's quality and intrinsic significance should have the most impact on its success.'

  • 8 Other factors influence the number of citations as well

    Other factors such as the author's reputation, the prestige of the journal, the field of study and the use of a colon in the title can also play a role in making a study receive more or less attention.

  • 9 Most people are turned off by anything that takes too long to understand or process

    Most people are turned off by content that takes too long to understand or process. This is because attention spans have decreased drastically with the 'information explosion' of the digital age, and because the mind subconsciously always strives for the shortest path to its goal.