Does every product or service need a mobile app?


    Does every product or service need a mobile app?

  • 1 Mobile apps are the new normal

    Today almost every product or service has a mobile app, largely due to the perception that they're the new cool standard. But thinking that the product or service needs a mobile app different from the app is actually a complementary addition to the business model.

  • 2 Mobile apps are a multibillion business

    The mobile stores are a multibillion business. In 2014, revenue from mobile games alone was more than 21 billion dollars. It is estimated that only a few apps drive the major revenue for the mobile marketplace. For example, Kim Kardashian's mobile app revenue is estimated at 200 million dollars.

  • 3 What apps are used most often?

    Most often used mobile apps are those for gaming, communication and socializing (for example Facebook, Gmail, WhatsApp, Viber, LinkedIn, Twitter, Instagram), news portals, maps, banking apps, and weather forecast. All the other apps are rarely used if even more than once.

  • 4 App and in-app purchases are being avoided

    Most people avoid paying for mobile apps or even making in-app purchases. This makes it hard for the majority of apps to monetize themselves.

  • 5 Most apps are uninstalled

    84% of apps get uninstalled after the first time, and only 16% of apps are used more than once. The harsh userbase makes it difficult for apps to break through.See Why Ads on Mobile Apps are annoying.

  • 6 Is there something similar on the market already?

    One of the major questions that needs to be answered before developing a mobile app is to see if there's something very similar on the marketplace and how customers reacted to it. If the app became successful, any similar app will have a hard time taking away its users.

  • 7 What are the chances for the app's daily usage?

    Another major question that needs to be answered before developing an app is to see what are the chances that the app will be used every day. Not just on some days of the week, but every day. This important answer can give a clue as to which app will succeed and which one won't.

  • 8 Development and marketing budget should be determined

    Another major question that needs to be answered before developing an app is if there's enough budget to both develop and market the app? Most people spend all money during the development phase, finding it difficult to reach new clients because no marketing budget is available after initial launch.

  • 9 Is the app creative, spectacular, innovative or helpful?

    If the app doesn't stand out as extra creative, spectacularly different, innovative or helpful it'll have a hard time succeeding. For example, Photo Math app makes it extremely easy to solve complex mathematical functions. It's creative, innovative, helpful and succeeded because of this.